Gucci
The Performers Act V | KAI | Vogue, GQ & Gucci
For the latest short film in collaboration with GQ and Vogue, director Lucy Luscombe encouraged Kai—member of K-Pop supergroup EXO—to travel back through time and place, an exercise that proved to uncover personal memories about his family and the origins of his love for dance and choreography.
Gucci Eyewear Spring Summer 2020 Campaign
A film by Harmony Korine, the Gucci Eyewear campaign for Spring Summer 2020 stars actress NiNi together with singer, actor and dancer KAI inside the Amoeba music store in Los Angeles. Going back to the 80s when the local record shop or video exchange would be a social nexus, the scenes unveil the new eyewear collection designed by Alessandro Michele.

Gucci Eyewear Fall Winter 2019 Campaign

Kai from EXO stars in the new Gucci Eyewear campaign for Fall Winter 2019. Wearing key shades designed by Alessandro Michele, Kai is captured by cult filmmaker and photographer Harmony Korine.
'No Space, Just a Place. Eterotopia'

‘No Space, Just a Place. Eterotopia’ is an exhibition sponsored by Gucci, curated by Myriam Ben Salah and propelled by Alessandro Michele’s meditations on society. Held at the Daelim Museum in Seoul the exhibit ran until July 12.
The exhibit's mobile guide features Kai's narration.